2025: Ambassadors of Tourism for Ocean Conservation

This eBook describes the course "Tourism Ambassadors for Ocean Conservation," an initiative launched in April 2025 by the João Pessoa Department of Tourism (SETUR-PB, Brasil), the JP Diving Club, InPact (Institute for Research and Action), the Paraíba Tourism Guides Union (SINGTUR-PB), and Espaço Oceano. The main objective was to train guides and sales operators in nautical and diving tourism, combining economic development with coral reef preservation in the face of the challenges of climate change and bleaching, and presenting regenerative tourism as an opportunity.